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What In The Hay Does ‘Harvest-To-Order’ Mean?

By October 3, 2019Lifestyle

Harvest-to Order‘ – what’s that? We get asked this question a fair bit. And we’re glad you asked.

Essentially, it’s how we do things around here.

Most retailers operate with a ‘Harvest-to-Shelf‘ model. This means once the crop is ready, the farmer will harvest a whole bunch of it and ship it to the shops so it can sit on the shelves. Yep – unless it’s bought by you (which is usually a heap later than you’d thinkv), that produce will just sit there, hanging out like a bored kid in school, until it’s thrown out. Talk about mass food wastage!

So, you can see why we’re excited to do things a little different here at Munch Crunch Organics.

How does it work?

Harvest-to-Order means that we collect all the orders from you wonderful folks first. These orders are then sent out to our Local Network of 100% Certified Organic Farmers who harvest just the right amount of produce to abundantly fill your boxes each week. This is why our ordering cycle takes longer than a quick zip down to the shops, and why any changes to your order need to be done before the weekly window for orders closes: Wednesdays at 10pm.

So, if you know you’re going on your ‘holibobs’, pop a skip on your account the week before!

The one compromise to this model is that it does take a moment from that moment you place your order, to it arriving at your door. Which in the age of ‘fast food‘ takes a second to get used to. But, with a little bit of forward thinking, the benefits out weigh them all no doubt.

Why is this a good thing?

We’ve mentioned the major reduction in mass food waste from a Harvest-to-Order model – but we’ll mention it again, because it is a lot. We also create our boxes with your weekly planning in mind, so you don’t end up with an abundance of things you’re not going to get through or need to make an unwanted trip to the shops.

In addition, this system offers the most convenient way for you to access the freshest truly Certified Organic produce. Our produce is picked fresh from Australian Certified Organic farms, hand packed and delivered straight to your doorstep in less than a week, so you can enjoy it in its most nutritious, delicious form.

Amazingly, by harvesting our produce each week, we’re able to help our farmers to better plan their crops and manage their incomes during the seasons. This means our Local Network of Farmers aren’t dependent on end of season high supply produce that floods the market and, in turn, lowers the demand and drops the prices.


Ultimately, our Harvest-to-Order model offers our members an affordable way to access 100% Certified Organic fresh produce and ethically sourced meat, with undeniable benefits for the planet, the farmers, and your family.

Ready to make a change for the better? Create your FREE Farmgate account HERE and browse our organic goodies!

Author Melissa

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